Sunday, May 16, 2010

$6 bought Alec Brownstein a shot at his dream job

On the hunt for his dream job, copywriter Alec Brownstein purchased the names of his favourite creative directors on Google AdWords.
Whenever someone ran a search for one of the creative directors' names, the following message appeared at the top of the page: "Hey, [creative director's name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too" with a link to Brownstein's website,
According to, the $6 campaign netted calls from all but one of the creative directors Brownstein targeted, two job offers, and two advertising awards.

Just goes to show you that a little ingenuity may be all you need to put your name in front of the right people.

Via @elliottkaty.

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