Monday, August 23, 2010

Anna Wintour on Fashion Blogs & the Internet

Like any evolution in the industry, they force you to become better at what you do. Vogue’s in-depth articles and beautiful fashion stories, along with coverage of the arts within a fashion context, is not something that exists in the same way on blogs. They force us to dig deeper for stories, but we’re not competitors; we serve different markets. ...

Every medium serves a great purpose to reach our readers. It’s not about forcing how we choose to present our stories into the same mold. It’s about seeing how our readers interact with each medium, and what we feel each medium has to offer the reader.
— Anna Wintour on how fashion blogs have affected magazine content and whether photography and fashion editorials can exist on the Internet, in an interview with Opening Ceremony.

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