Friday, June 05, 2009

using the web right

Next week I'll share with you a few things I learned at MagNet, but for now I'd like to draw your attention to an article shown by John Clinton at Thursday's session "The Future of Publishing: The Big Players, the Big Picture."

As a supplement to Fortune's April 13 cover story, the magazine has produced a rich media version of the article. Powered by Flyp, the online version of "How to get a Job" includes video interviews, audio clips and an interactive map. It's a smart way to layer in all the information that we often try to fit into a heavily packaged service piece in print, without some of the space constraints. Love it, love it, love it.

1 comment:

Joe Clark said...

How can you tell if a person is cut out for the Web? Ask if they think Flash is a good idea for online “magazines.”

Additionally, it would be very interesting to read the defence to the human-rights complaint about the way a developer turned a printed article with pictures into an application inaccessible to blind readers when any number of accessible (also semantic and standards-compliant) options were available.

“It works great for me” works about as well as “Wow, that is so cool” as an argument in favour.