• Your blog is your resume. You need one and it needs to have 100 posts on it about what you want to be known for.
• Remove all friends from your facebook and twitter accounts that will embarrass you.
• Demonstrate you have kids and hobbies, but they should be 1% of your public persona, not 99%.
• Post something that teaches me something about what you want to do every day. If you want to drive a cab, you better go out and take pictures of cabs. Think about cabs. Put suggestions for cabbies up. Interview cabbies. You better have a blog that is nothing but cabs. Cabs. Cabs. Cabs all the time.
• On Twitter you can tell me what you had for lunch, but only after you posted 20 great items about what you want to do.
Hat tip to David Hayes.
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